May 21, 2012
On the wake of its successful debut at last DENIM by Première Vision, the second edition of the cutting-edge project redesigning the future of fashion is ready to inspire the industry again: UP TO DENIM 2 – Fit to perfection will be fostering real understanding across excellence in garment manufacturing, showcasing a unique value chain experience.
A material and conceptual travel beyond space and time, discovering the steps of the fit production chain through the true key factor capable of making the difference: value. Value as quality of the fibres and cottons from which the circle starts; value of the hi-tech fabrics, weaved materialization of style performances; value of the manufacturing process giving shape to denim, creating garments. And then, value of the designers and brands, always setting new trends.
ISKO™, the leading Ingredient Brand of the global denim industry, strongly encouraged this project and found reliable partners in INVISTA, owner of the LYCRA® and LYCRA® T400® brands and fiber businesses, and C&S, the most innovative garment maker in the Italian panorama. The iconic fashion brands HUDSON, haikure and Fornarina, well-known for their exceptional styles and fits, are starring in this exclusive partnership displaying their latest innovations produced through the ISKO REFORM™, ISKO RECALL™, TURBOTECH™, ISKO LOOM FX™ and ISKO FUTURE FACE™ fabric technologies.
ISKO™, INVISTA, C&S and their partners will be presenting the project during a Press Conference on May 23rd at 17.00 in the “Up to denim” area, moderated by the fashion journalist Fabiana Giacomotti.