April 20, 2012
Such as happens to denim, music is much more than a trend: it defines our lifestyles. So, let a denim collection join music could be really awesome! This must have been the thought of Denim & Supply Ralph Lauren, that announced an exclusive global collaboration with an important Grammy nominated DJ, Avicii.
This Swedish electronic DJ, remixer and record producer, was named one of Forbes Magazine’s World Greatest DJs and in 2009 was crowned “Breakthrough Producer/DJ of the Year” by DJ Magazine.
Sportswearnet.com explains that this partnership between the professional deejay and Denim & Supply Ralph Lauren will consist of advertising for the Fall campaign and a video will be co-produced and will debut on the brand’s website, also introducing the worldwide premiere of the DJ's new exclusive track.
We are sure we'll hear a lot of this exclusive partnership joining fashion, glamour and electronic music. See more on: