April 20, 2012
"Tom Tailor with record results", reports Sportswearnet.com. And so it is, as the famous casual fashion brand is growing more and more, becoming a real leader in the sector. With an increase in sales of 18,4% for 2011, Tom Tailor demonstrated its appeal and improved the consumers' awareness for the brand, becoming one of the Top 10 best-known fashion brands in Germany - and expanding on an international level.
Tom Tailor's strategy? "Quickly pick up on international fashion trends and offering corresponding products at an attractive price", claims Dieter Holzer, Chairman of the Management Board (CEO) of Tom Tailor Holding AG, as Sportswearnet.com quotes.
And in the future, the brand wants to go on expanding in particular in Germany, Austria and Switzerland, as it anticipates consumption to remain stable in those markets.
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