May 21, 2012
A dynamic approach stretching to the future, strongly committed to fit the new demanding trends: this is the key for innovation in denim, in the words of the stretch philosophy.
On the 17th and 18th of May at ISKOTECA™, ISKO™ Italian showroom and design center, the new edition of the Washing Seminar was held. ISKO™, the worldwide leader in denim manufacturing, and Clariant, the global guarantee for expertise in fabrics treatments, invited prestigious fashion brands to discover the latest stretch features and washing techniques.
Diesel, Harmont & Blaine, Idea Mode/Gant, C&S/haikure and GSTAR, Aeronautica Militare, Romano/Meltin Pot, Benetton/Sisley, Marella, Bikkembergs, Jeckerson and Sixty have been the guests of "We Want Washings! live the stretch experience".
"It's the commitment to research always setting innovation and new inspirations for the industry", claims Marco Lucietti, Marketing Director ISKO™. "The great participation of such important brands makes us proud and determined to keep stimulating the denim culture".